Geograph - photograph every grid square

Traditional book shop on the junction of New Street and Eastgate, famous for its upside down sign. The story goes that the shop used to be a general grocery store run by Bill Platt from 1913 for many years. When the sign over the doorway blew down in a storm it was affixed by accident the wrong way up. Bill quickly recognised that it had become a talking point and therefore a good advert, so he left it. Later local businessman Mick Wright took on the store and turned it into a newsagent/bookshop and just kept the tradition.